LUNNEN CMF & STRATEGY
Type
Art Direction
Company
Yandex
Team
(AD) Maria Brish
(AD) Anastasia Tsirkina
(GD) Misha Ivanov
(CP) Alina Monakhova
(CG) Alexey Tsarev
(PM) Sergey Kharchenko
(PM) Almika Razroeva
(LPM) Dmitry Rymar
Lunnen is a consumer electronics brand — laptops, tablets, monitors. I was responsible for the CMF direction and defining the overall design principles: the aesthetic character, material choices, and finish language that shape how the products look and feel across the entire line.
IDEA
Several directions were explored before landing on one. The idea that held was space — not as a literal reference, but as a source of aesthetic and meaning. Galactic color ranges, the lunar surface in different light, the visual language of space equipment. That fed directly into the CMF: restrained and minimal, but with a clear point of view. The product line strategy followed the same logic — Ground for everyday use, Outer for creators who want something further from the default.
PROCESS
The CMF work started with the color palette — drawing from the aesthetics of space: deep blues, the surface of the moon in different light, the tones of orbital equipment. The signature decision was a bright ultramarine blue, introduced as an accent across small details — charging ports, adapters, the power button. Enough to be recognizable, not enough to become loud. The same thinking shaped textures and surface treatments: contemporary and minimal, but with references that give them meaning.
OUTCOME
Lunnen is on the market — laptops, tablets, and monitors across two lines. The space reference doesn't announce itself: it lives in the color palette, the surface treatments, the way a single ultramarine accent runs through every device. Minimal enough to fit anywhere, specific enough to be recognizable.
