TUVIO DNA & DESIGN
Type
Art Direction
Company
Yandex
Link
Team
(AD) Anastasia Tsirkina
(AD) Alexander Milyunas
(CP) Valeria Manashkina
(CG) Alexander Pak
(PM) Artem Mozgovoy
(PM) Elena Klimenko
(LPM) Evgeny Maramzin
Tuvio is a home appliances and electronics brand with one of the widest category ranges in its segment — from kettles and vacuum cleaners to televisions and built-in appliances. My role was building the product DNA: a design foundation flexible enough to work across the entire line, while giving each category its own visual character.
TUVIO DNA GUIDELINES
The design language is built on a fixed base and a shifting mood. Every product in the line shares the same formal principles — contemporary silhouettes, simple geometry, nothing fragile or decorative in the overall shape. What changes by category is the character expressed through materials, details, and color.
The palette sits between nature and technology: warm earthy tones and natural textures for products that live in the interior; neutral monochrome for utility objects where the point is just to work; sharper contrasts and tech accents for products where advanced features need to read from across the room. The same object feels different depending on which side of that spectrum it sits on.
TV MOUNTS
Industrial Design
The bracket line included the mount itself and the full accessory set: cable pullers, stoppers, and a spirit level packaged with the kit. The range splits into two tiers — a universal base model and a more considered premium version — with form and finish adjusted accordingly between them.
HDMI CABLES
Industrial Design
The cable design work covered the full specification: connector body geometry, material selection, and finish. The connectors are metal — a deliberate choice to communicate quality without overstating it. Two versions were developed: HDMI 2.0 in cooler tones, one in warmer, with HDMI 2.1 sitting in the warmer range. Different enough to be distinguishable on shelf, consistent enough to read as one family.
